BEECHIES “TOO GOOD NOT TO SHARE”

CAMPAIGN CONCEPT, DESIGN + ART DIRECTION

A CAMPAIGN CREATED AT HELLO WORLD AGENCY, AIMED AT RE-LAUNCHING THE LEGENDARY SOUTH AFRICAN CHEWING GUM BRAND, BEECHIES. WE CHANGED THE FAMOUS SLOGAN OF “THE THING TO SHARE” TO “TOO GOOD NOT TO SHARE”, INVITING PEOPLE TO SHARE THOSE STORIES THAT MIGHT BE SLIGHTLY OFF, OR EMBARRASSING, BUT SIMPLY JUST TOO GOOD NOT TO SHARE. WE THEN TOOK THESE USER GENERATED STORIES TO CREATE THE ADVERTISING THAT LAUNCHED THE CAMPAIGN.