DICKIES

PRINT CAMPAIGN CONCEPT, ART DIRECTION + COPYWRITING

ADVERTISING AGENCY DDB APPROACHED US TO CONCEPTUALISE AND ART DIRECT A PRINT CAMPAIGN FOR DICKIES LEGACY SHOES. ESSENTIALLY IT WAS CONTEXTUALISING THE WORK THAT WAS RUNNING INTERNATIONALLY AT THE TIME, AND MAKING THE ADS FEEL LOCAL AND RELEVANT. THERE WERE MANY DIFFERENT OPTIONS, BUT THESE ARE THE FINAL THREE THAT THE CLIENT PREFERRED. PHOTOGRAPHER LIAM LYNCH WAS BRIEFED TO SHOOT THE CAMPAIGN.