Foodmood is a dutch initiative by affectlab and ai applied. Using twitter it is an interactive information visualisation project about food and emotion, two basic yet complex components of every day life. The project aims to gain a better understanding of global food consumption patterns and its impact on the daily emotional well being of people against the backdrop of countries' gdp and obesity levels. The project functions as a live site that utilises all tweets from around the world that mention food or eating in any way and categorises the information according to various parameters.

We were approached by natalie dixon who asked us to re-design the initial information design structure of the project as well as giving it some character. The main challenge was making the massive amounts of information clearly understandable, giving it personality as well as retaining an element of fun and lightheartedness, the essence of which the project was born from.