INTERNETIX

LOGO DESIGN

AT HELLOWORLD AGENCY WE WERE CHALLENGED TO CREATE A LOGO FOR INTERNETIX, INTERNET SOLUTIONS’ YEARLY INTERNET + TELECOMMUNICATIONS CONFERENCE. USING THE CAMPAIGN LINE “WHEN WHAT IF BECOMES WHEN” , WE DECIDED TO CREATE A LOGO THAT ACTUALLY TURNS “WHAT IF” INTO “WHEN”. SO WE SAT THROUGH THE NIGHT WITH A BUNCH OF MATCHSTICKS AND CREATED THE IMPOSSIBLE LOGO. THE LOGO WAS ANIMATED FOR VISUALS, BECAME THE LOOK AND IDENTITY FOR THE WHOLE EVENT AND WAS SUPERSIZED AS AN EXHIBITION STAND.