LA BELLA FIGURA

CORPORATE IDENTITY DESIGN

A BRAND NEW ITALIAN RESTAURANT IN ILLOVO, JOHANNESBURG, SPECIALISING IN AUTHENTIC ROMAN CUISINE NEEDED TO CREATE A LOOK THAT EMBODIED THE SPIRIT OF LA BELLA FIGURA, “THE BEAUTIFUL FIGURE” THAT IS THE TRADITIONAL WAY OF LIFE ENCOMPASSING BEAUTY, STYLE, AESTHETICS AND CORRECT BEHAVIOUR, WITH ITALIAN FLAIR. WE CREATED A LOGO THAT REFERENCED THE EARLY NINETIES SIGNAGE FROM ROME AND COMBINED THIS WITH IMAGERY THAT REFLECTS THE UNIQUE SPIRIT OF LA BELLA FIGURA.