MIBLI

CONCEPT + ART DIRECTION

HELLOWORLD AGENCY WAS APPROACHED WITH THE JOB OF LAUNCHING MIBLI, A SMARTPHONE PLATFORM THAT MADE IT POSSIBLE TO DOWNLOAD APPS TO YOUR PHONE-OPENING UP A WORLD OF POSSIBILITIES FOR MERE MORTALS WHO AREN’T NECESSARILY PRIVILEDGED ENOUGH TO HAVE AN IPHONE. THE IDEA: THERE ARE A WORLD OF APPS, WAITING TO START LIVING ON YOUR PHONE. THE TV COMMERCIALS TAKE YOU BEHIND THE SCENES (INSIDE A PHONE), WHERE DIFFERENT CHARACTERS ARE WAITING FOR YOU TO ACTIVATE THEM.

TERENCE NEALE (HUMANOID) DIRECTED THE TV ADS, AND THE PHOTO’S WERE SHOT BY MIKE LEWIS + NICK VAN REENEN. GABY DE GERSIGNY + KEZIA EALES ARE RESPONSIBLE FOR THE INCREDIBLE COSTUMES, STYLING AND SET BUILDS.