NIKE RUN CLUB ROSEBANK, JOHANNESBURG
CONCEPT DEVELOPMENT, INTERIOR, FURNITURE + COLLATERAL DESIGN
We were asked by agency M+C Saatchi Abel to help out with a brief to conceptualise and design the new Nike + Run Club section of the Rosebank (Johannesburg) store. There is a running club that meets every Wednesday and runs set out routes from the actual shop. We decided to create a space that functions as a modern take on the traditional clubhouse for the members of the club, promoting and rewarding the community spirit that is such an important part of running. The clubhouse has a massive odometer flip clock that accumulates the kilometers of all the runners (through Nike +),
not only for Rosebank, but JHB, Cape Town and the whole of South Africa. This ties in with the brand new global campaign "Game on, world" that puts cities all across the world against each other. Using elements from old school clubhouses we created a space that welcomes runners by giving them a personalised locker that they own through their involvement as well as a community notice board and custom designed water cooler and digital walls, as well as a treadmill that tracks your running style so that you can get the proper trainers for your run.