PUSHPULL

TWO EX-ADVERTISING/ DESIGN FRIENDS DECIDED TO GO ROGUE, CHALLENGE THE SYSTEM AND DO THINGS THEIR OWN WAY, CREATING THEIR OWN BRAND OF STRATEGIC CREATIVE, CALLED PUSH PULL. OF COURSE THEY NEEDED A VISUAL IDENTITY THAT REFLECTED THEIR UNIQUE VISION. WE RESPECT THEM FOR THIS, AND CHARGED THEM VERY LITTLE TO MAKE A CI THAT WAS, WELL, ALSO NO JUST ANOTHER FISH FLOATING DOWNSTREAM.