THE VILLA

THE VILLA IS THE FIRST GREEN STAR MALL IN SOUTH AFRICA. WE CREATED AN IDENTITY WHICH WAS DERIVED FROM A COLOUR PALETTE THAT WAS DIRECTLY DRAWN FROM THE SURROUNDING ENVIRONMENT (RIETVLEI DAM CONSERVATION AREA). AS THIS IS SET TO BE THE BIGGEST MALL IN SOUTH AFRICA, INFORMATION DESIGN WAS A VERY IMPORTANT ELEMENT OF THIS PROJECT, ESPECIALLY WITH REGARD TO NAVIGATION. THE VISUAL LANGUAGE CONCEPT WAS TO INTEGRATE INSIDE AND OUTSIDE.